Vogue World Hollywood Event Announced at Press Conference with Governor Newsom and Anna Wintour
Photo Credit: State of California
HOLLYWOOD, March 26, 2025 (CALIFORNIA NEWS TODAY) — California Governor Gavin Newsom and Vogue Editor-in-Chief Anna Wintour participated in a press event in Hollywood to announce that the Vogue World event will be held in the city this October. The announcement, made during a joint appearance, also highlighted Newsom’s proposal to expand the California Film and Television Tax Credit Program.
According to the state, the creative economy is a key sector for California, employing 220,000 workers and contributing to the state's cultural and economic landscape. The Governor’s proposal would increase the Film and Television Tax Credit Program from $330 million to $750 million annually.
“California is the entertainment capital of the world – and we’re committed to ensuring we stay that way. Fashion and film go hand in hand, helping to express characters, capture eras in time, and reflect cultural movements. We’re honored to welcome Vogue World Hollywood to the Golden State to help us spotlight California’s creative economy and the thousands of talented workers and businesses who support it,” said Governor Gavin Newsom.
The event will feature a single-night production blending fashion and entertainment. “Vogue World: Hollywood will be a one-night-only show with a huge cast of models and actors, dancers, musicians and surprises, and it will set great film costumes next to brilliant fashion collections… By mixing fashion with the arts and culture in the center of a city, and by raising funds for a cause, Vogue World has become a runway show-as-rallying cry, a way to fix the attention of a huge global audience, to bring awareness, and sound an unmistakable note of positivity, creativity, and hope,” said Anna Wintour, Vogue Editor-in-Chief and Global Chief Content Editor of Conde Nast.
California’s Film and Television Tax Credit Program was established in 2009 and has generated over $26 billion in economic activity. A study cited by the Governor’s office found that every dollar in tax credit funding resulted in $24.40 in output, $16.14 in GDP, $8.60 in wages, and $1.07 in initial tax revenue.
Due to ongoing oversubscription, the current program cannot accommodate all interested productions. From 2020 to 2024, California lost an estimated 71% of production spending from projects that were denied credits and filmed in other states or countries.
Creative industries are part of the strategic sectors outlined in the California Jobs First Economic Blueprint. In 2023, California accounted for one in four creative economy jobs in the U.S., with the average salary in the sector reported at $160,000.
Click here to view the full press release.
Source: Office of Governor Gavin Newsom
